Maruti Suzuki is preparing to launch two new premium SUVs in India under its Nexa brand. This move shows the company’s intent to strengthen its SUV line-up and cater to the rising demand for stylish, feature-rich vehicles. Nexa has become Maruti’s premium channel, known for cars like the Baleno, Grand Vitara, and XL6, and the addition of two new SUVs will further expand its reach.
As GaadiWaadi reports, both models are expected to target different segments to cover a wider market. This means Maruti is not only trying to attract urban buyers who want comfort and technology but also families who are looking for spacious, practical SUVs with competitive pricing.
What to Expect from Maruti Premium SUVs in India
The Maruti premium SUVs in India are expected to focus on a mix of performance, design, and modern features. Buyers today are not just looking for affordable cars; they want vehicles that look stylish, come with advanced technology, and offer a premium feel inside the cabin.
With rivals like Hyundai, Kia, and Tata already offering strong products in this space, Maruti’s new launches will give buyers more choices under the trusted Nexa umbrella. The SUVs are likely to feature connected car technology, wireless smartphone connectivity, and advanced safety features such as multiple airbags, hill-hold assist, and 360-degree cameras.
According to Hindustan Times Auto, the SUV market in India has been growing rapidly, and Maruti’s entry into the premium SUV category is a timely step. Buyers have been shifting from hatchbacks and sedans to SUVs, and Maruti wants to ensure that it captures this demand effectively.
Maruti Nexa SUV 2025 Line-up
The upcoming models are speculated to compete in the mid-size SUV space, possibly taking on the Hyundai Creta, Kia Seltos, and even the recently launched Honda Elevate. The Maruti Nexa SUV 2025 line-up is also expected to showcase a bold design language and premium interiors, elements that appeal to Indian buyers looking for value with style.
One of the SUVs could be positioned as a family-friendly option with more cabin space and comfort features, while the other may be sportier, aimed at younger buyers who want performance and striking looks. Industry experts believe that Maruti may also include strong hybrid or mild-hybrid powertrain options to improve fuel efficiency, a key factor for Indian customers.
The design philosophy will likely follow Nexa’s existing models, with sharp LED lighting, larger alloy wheels, and dual-tone interiors. This combination of practicality and style is expected to make the SUVs stand out in the crowded mid-size market.
Best SUV in India 2025 and Buyer Interest
These launches could easily compete for the title of best SUV in India 2025. Maruti’s strategy of blending affordability with premium features could attract customers who want an SUV that fits their lifestyle without being overpriced. Features like a panoramic sunroof, ventilated seats, and connected car technology are becoming standard expectations in this segment, and Maruti is likely to include these to stay competitive.
As Reuters points out, Maruti Suzuki has been realigning its portfolio to meet changing consumer preferences. With the upcoming SUVs, Maruti looks set to make a strong mark in the premium segment. The combination of Maruti’s wide service network, lower maintenance costs, and improved styling will help it draw in customers who may otherwise look to rivals like Hyundai or Tata.
Buyer interest is already high, as SUVs dominate sales charts month after month. Maruti has the advantage of being India’s largest carmaker with a trusted reputation. If the pricing of these SUVs is competitive, they could become top sellers in their segment, just like the Grand Vitara has done in the hybrid SUV space.
The upcoming SUVs from Maruti’s Nexa brand will play an important role in shaping the company’s future in the Indian market. By focusing on style, features, and affordability, Maruti is aiming to win buyers who want the best of both worlds. With the right mix of technology and value, the new Nexa SUVs could quickly become benchmarks in their categories and emerge as some of the most popular choices for Indian families and young professionals.
